Consumer Behaviour
FOURTH EDITION
Student Resources
This site is intended to enhance your use of Consumer Behaviour, 4e by Zubin Sethna and Jim Blythe. Please note that all the materials on this site are especially geared toward maximizing your understanding of the material.
Further Reading
Video Links
Videos that would help the reader place the topics in perspective and encourage critical understanding.
Web Links
Links to different resources for additional reading and in-depth understanding of topics.