International Marketing Management
Welcome to the companion website for International Marketing Management: Text and Cases by U C Mathur. Please note that all the materials on this site are especially geared toward maximizing your understanding of the subject covered.
This site offers a robust online environment you can access anytime, anywhere, and features an impressive array of resources to keep you on the cutting edge of your learning experience.
Instructors teaching by making it easy to integrate quality content and create a rich learning environment for students.
About the Book
- An analysis of international trade, economic free trade zones, embargoes on exports, and the tariff and non-tariff barriers that companies face
- The role of international organisations under the aegis of the United Nations in international marketing
- The systems and the forms used in international marketing in India
- A focus on the importance of stakeholders of a company for corporate survival
- Highly developed and class-tested management games
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