Advertising, Brands and Consumer Behaviour
Welcome to the companion website for Advertising, Brands and Consumer Behaviour: The Indian Context by S Ramesh Kumar and Anup Krishnamurthy. Please note that all the materials on this site are especially geared toward maximizing your understanding of the subject covered.
This site offers a robust online environment you can access anytime, anywhere, and features an impressive array of resources to keep you on the cutting edge of your learning experience.
Instructors teaching by making it easy to integrate quality content and create a rich learning environment for students.
About the Book
- Focuses on building a strong conceptual perspective that triggers critical thinking and detects alternatives in a given context
- Provides real-life examples of brands (creating theory–practice linkages)
- Covers several well-known Indian brands across product categories
- Includes online resources explaining the use of the book for instructors of consumer behaviour courses and related subjects
Access resources that are only available to Faculty and Administrative Staff.
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