Behavioural Finance

Welcome to the companion website for Behavioural Finance by Sujata Kapoor and Jaya Mamta Prosad. Please note that all the materials on this site are especially geared toward maximizing your understanding of the subject covered.

This site offers a robust online environment you can access anytime, anywhere, and features an impressive array of resources to keep you on the cutting edge of your learning experience.

SAGE companion site for Instructors supports teaching by making it easy to integrate quality content and create a rich learning environment for students.

Introduction to Sustainable Development

About the book

A comprehensive and well-structured textbook that provides a concrete foundation of the most essential elements of behavioural finance and related biases in a simple manner.

Designed as a core textbook for the students of finance, Behavioural Finance discusses the theoretical concepts of investment behaviour in the dynamic environment of financial markets. It explains the role and impact of psychological biases and sociological influences underlying the financial behaviour of both individual and institutional investors. Through the use of case studies and real-life examples, primarily from emerging economies like India, the book explores the psychology of individual investors and market experts such as financial analysts and portfolio managers. It discusses how key market players make decisions and shows that every behavioural inconsistency can cumulate to market anomalies.

The highlight of this book is the inclusion of contemporary issues such as the role of weather, emotional state of mind, religion and culture in investment decisions and the emphasis on upcoming areas in this discipline such as neuro finance and emotional finance.

Key Features

  • Focuses on both past and contemporary research findings to simplify theories and concepts
  • Provides psychological insights to investors and practitioners to identify their biases in financial decision-making process
  • Module-based chapterization for better understanding of concepts