Welcome to the companion website for Selling and Negotiation Skills: A Pragmatic Approach by Prashant Chaudhary. Please note that all the materials on this site are especially geared toward maximizing your understanding of the subject covered.

This site offers a robust online environment you can access anytime, anywhere, and features an impressive array of resources to keep you on the cutting edge of your learning experience.

SAGE companion site for Instructors supports teaching by making it easy to integrate quality content and create a rich learning environment for students.

About the Book

In today’s challenging business environment and transforming consumer behaviour, selling and negotiation skills are paramount in gaining competitive advantage and to drive success. This comprehensive yet concise book dwells upon these critical skills at large, covering the varied sales approaches and strategies along with negotiation styles and tactics. The text is interspersed with numerous illustrative examples from diverse real-life situations for an easy understanding of the subject.

Written in a simple, lucid language and filled with essential tools and helpful tactics, Selling and Negotiation Skills: A Pragmatic Approach simplifies the whole negotiation process to achieve a win-win situation for everyone. The book’s practical and highly effective framework aims to help the readers harness the much-needed selling and negotiation skills to their advantage.

Key Features:

• In this book, complex concepts have been elaborated through innovative examples, tables and schematic diagrams 
• Illustrations from mythology, movie scenes and simulated role plays are included 
• The book also includes caselets in each chapter; three major case studies from international affairs, diplomatic dialogues and war-based negotiations