Social Media Marketing

Welcome to the companion website for Social Media Marketing,3e by Tracy L. Tuten, Michael R. Solomon adapted by Bikramjit Rishi. Please note that all the materials on this site are especially geared toward maximizing your understanding of the subject covered.

This site offers a robust online environment you can access anytime, anywhere, and features an impressive array of resources to keep you on the cutting edge of your learning experience.

Instructors teaching by making it easy to integrate quality content and create a rich learning environment for students.
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About the Book

Students of MBA and  PGDM courses would be the primary target audience for this textbook. It will also be useful to attendees of Executive and Management Development Programs.

Social Media Marketing blends essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. This textbook outlines the “four zones” of social media—community, publishing, entertainment, and commerce—which marketers can use as a part of the strategic planning processes to achieve their core objectives.
 
The new edition has been extensively updated and expanded to include a new chapter on tactical planning and execution, and covers the latest research within social media marketing. It also incorporates new case studies and examples, including Facebook, Instagram, Twitter, and Snapchat; and discusses these in relation to globally recognized brands. This adaptation integrates India-specific examples, cases, and data to make the content suitable for the students of South Asia.
 
Key Features:
 
  • Comprehensive, strategic, well-organized, and result-oriented coverage of social media
  • Integrates latest examples and research data from India and the rest of the world in a reader-friendly layout
  • New case studies on Indian brands—Patanjali, Saffola, Durex, and Uber (India)
  • Robust companion website offering additional case studies, instructor resources, test bank, and suggested video links