Digital Marketing

Welcome to the companion website for Digital Marketing: Strategic Planning & Integration, Adapted Edition by Annmarie Hanlon. Please note that all the materials on this site are especially geared toward maximizing your understanding of the subject covered.

This site offers a robust online environment you can access anytime, anywhere, and features an impressive array of resources to keep you on the cutting edge of your learning experience.

SAGE companion site for Instructors supports teaching by making it easy to integrate quality content and create a rich learning environment for students.

About the Book

Covering all aspects of digital marketing planning, the book aims to provide a roadmap for a digital marketing journey.

An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. 

Covering all aspects of digital marketing planning, the book aims to provide a roadmap for a digital marketing journey. This book has been structured to map the development of a digital marketing plan and concludes with a ready-made plan template to download and adapt. In addition, the content is supported by case examples from real-world organizations, and a number of pedagogical features throughout the chapters.

The book is suitable for digital and e-marketing courses as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

Key Features:

• Smartphone sixty seconds features in every chapter to evaluate influencers in relation to the topic covered
• Digital tool boxes introduce professional tools 
• Ethical insights provide a reflective and challenging look at social issues and the negative sides of marketing.